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About our SMB Platform
An intelligent media buying solution with several anti-fraud protections and MMP´s engagement indicators optimizations.
Our SMB (Smart Media-Buying) Platform works optimizing towards KPIs and is
able to create a customized threshold of traffic & requirements setups,
achieving a superior performing traffic quality and a significant reduction of time and money in attribution and antifraud charges.
Media Plan
Once we have the understanding of our client´s acquisition and engagement
funnel, we provide thanks to our Performance DSP a specific and Transparent
media buying plan to review, edit & approve, for us to start working towards it.
Understanding of our customer needs
With a clear work methodology that relies on the understanding of the current and expected metrics of our advertisers’ goals and current performance, we build a reliable and robust mediating plan.
Customized media buying plan
A unique and transparent media buying plan is created for each of our clients, based on understanding each advertiser KPI and quality requirement, in order to achieve a solid and accurate customer acquisition strategy through our Performance DSP.
Customized media buying plan
A unique and transparent media buying plan is created for each of our clients, based on understanding each advertiser KPI and quality requirement, in order to achieve a solid and accurate customer acquisition strategy through our Performance DSP.
Specific media planning for specific clients.
Understanding
Before we launch any campaign, we request to our prospect the best understanding of the current campaign performance and it´s goals.
Media Plan Creation
Once we got the understanding of our client´s acquisition and engagement funnel, we provide them from a specific media buying plan to review, edit & approve, for us to start working towards it.
First launching + Optimizations
With the complete target media awareness and KPI´s, we launch live the campaigns and let our SMB Platform start optimizing in a granular and strict basis, blocking all the media sources that do not reach our goals, and increasing the buying in those who are well performing towards your Mobile attribution data.
Fraud Detection
Understanding that mobile ad fraud rates nearly doubled over the past years, at Trooperads we believe that
a “Install rejection fraud solution” is a late stage action to fight against fraudsters.
Only organic and relevant users
We offer a simple way to target what type of media you would intend to receive for your campaign.
We developed our own in-house antifraud filters to fight against fraudsters, working simultaneously with one extra Ad fraud detection company to protect your digital spend across the complete funnel from malicious actors who intend to manipulate your attribution processes.
Excluding all the non-qualified traffic intending to generate stuffing cookies, faking installs, and injecting clicks, dismissing non-organic clicks before they reach to the store, in order to deliver only qualified users to your app.
Leads need to be qualified before they’re considered promising!
Leads need to be qualified before they’re considered promising
Each click and impression comes with tons of information. Understanding what key indicators to measure is our differential.
With fraud costs so high and growing every year, you must ensure that your media suppliers and attribution platform not only detects fraud across your media sources but that you also proactively prevent fraud in real-time.
Combining 3rd party antifraud external suppliers + our inhouse antifraud filters working with BigData for identification, scanning and real time blocking of any kind of malicious or risky traffic, long before any damage or event can occur, we had increased a 24% the performance of each of our user acquisition campaigns results.
MMP´s Optimization
It is not enough to have fraud-free media and accurate attribution data.
It is also necessary to have the right tools to analyze the data and make the right decisions.
Over the past few years, we have developed more than twenty filters and algorithms’ to make the right decisions.
MMP´s data to complete the efficiency cycle
Understanding the consumer´s behavior inside your app as soon as possible and taking the fastest action, is key in order to maximize your buying efforts.
That is why we set up in our SMB Platform KPI rules following your MMP expected metrics.
Buy Smartly! Let us aggregate your user acquisition data into an automated pipeline for us to deliver the best solutions for each of your user acquisition and engagement challenges.
Our value is EFFICIENCY.
Convert expected metrics into actions of media buying immediately, combining your Mobile Attribution data into assertive decisions!